Traveler materials · Brand identity
Nordic Travel Group
A travel identity made useful after the customer leaves the desk.
- Services
- Brand IdentityPrint DesignInformation DesignMaps
- Industry
- Travel services
- Year
- 2022
Challenge
A group-level identity had to do more than sign formal stationery. It needed to help customers navigate Icelandic roads, find essential contacts and keep small pieces of travel information close at hand.
Those materials vary sharply in size and urgency, from a business card to an emergency panel or map.
Approach
We built the visual language around a forward-moving triple-chevron mark, dark navy type and a clear information hierarchy.
The system then moved into practical objects: team cards, driving guidance, emergency information, stickers and maps designed for quick use on the road.
Identity becomes service.
The mark creates recognition; the real value comes from making directions, contacts and road information easier to find when they matter.
One hierarchy for different kinds of help
Headings stay direct, icons carry the fastest cues and detailed guidance is broken into short, scannable sections.
The same order works whether the customer is checking a route, a warning or a telephone number.
The system view brings driving guidance, emergency contacts and map keys under one consistent hierarchy of headings, icons and short instructions.
A formal touchpoint with a clear job
Two card variations balance the large chevron signature with contact details that remain quick to scan.
Designed to stay within reach
The traveler kit moves from preparation to reassurance: driving advice before setting off, emergency details for the unexpected, a sticker for quick recognition and a map for the route ahead.
These views record the material direction rather than claiming a later production run.
A compact guide concept organises Icelandic driving conditions, road signs and simple preparation advice into short sections.
The emergency panel gives priority to essential numbers, roadside steps and the information a customer may need to provide.
The map concept uses the chevrons, navy palette and a compact key to distinguish routes and useful stops.
The sticker set reduces the identity to bold marks and simple travel cues suited to luggage, folders and vehicle materials.
Small materials, practical value
The identity is carried by objects that help people orient themselves before and during the drive.
- 01
Branded cards
A confident team touchpoint with an uncluttered contact hierarchy.
- 02
Driving guidance
Short-form information designed to be scanned before setting off.
- 03
Emergency details
Essential contacts and next steps given clear priority.
- 04
Stickers and maps
Compact applications that carry recognition into the journey.
Loomlay
Identity system · Brand design · 2024